Established in 1986 ASW Racing are a Brazilian motor sports brand who manufacture unique race wear, clothing and protective equipment.
ASW were looking to gain retail and distribution access to the European market and needed a clean website that reflected their brand and act as an easy point of reference for UK and EU viewers.
ASW promote an exciting, fast paced brand with a very distinguishable style. They granted us a great deal of creative freedom during this project so long as we stuck to basic brand guidelines. We analysed the brand and took reference from the strongest elements of their design. We infused our own ideas and effects and created a website that ticked all of the boxes. We developed a ‘glitch’ animation on the main landing image completely unique to their website and style. All in all a great project that is serving a great purpose!