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BRAND VISION

Your brand, in 3 minutes.

No design jargon. No essays. Just go with your instinct.

01 / 12

What are we making?

Pick anything that applies.

02 / 12

How should the brand feel?

Pick up to five. First instinct wins.

03 / 12

Where does your brand sit?

Slide it. Don’t overthink it.

04 / 12

What should people feel?

Choose the three reactions you want most.

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Pick the visual vibe.

Choose one or two.

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Colour mood?

Pick the one that feels closest.

07 / 12

What should the type say?

Same words. Different attitude.

08 / 12

How should it look in images?

Pick up to two.

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How brave are we allowed to be?

There are no wrong answers. Probably.

KEEP IT POLITEGIVE IT SOME7/10

10 / 12

What matters most?

You only get three. Be ruthless.

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Any brands you naturally gravitate towards?

Optional. They don’t need to be in your industry.

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Last bit. Who are you?

So we know whose excellent taste this belongs to.

DONE & DUSTED

Nice. We’ve got the vibe.

That gives us a solid creative starting point. We’ll use your answers to shape the visual direction.

FINISH →