The Northumberland Spirit Company operate a prestigious distillery based in Alnwick. Their spirits are hand crafted in small batches using a unique recipe to produce award winning gin. The company has several brands under their umbrella including Alnwick Gin and Firestorm Gin. They required a fresh online sales platform to enhance the buying experience for users, increase orders and focus more on retention.
After building a simple and reliable sales platform we looked to create a strong introduction for the Northumberland Spirit Co. Focusing on several popular beverages owned by ‘NSC’, this was to be the new home of Alnwick Gin & Firestorm Gin. To save any confusion we needed to instantly inform the users that they are viewing the official website and create an area that could visually support and unify the individual brands.
web design Northumberland
Experimenting with image focus and scale on scroll we achieved a subliminal sense of feeling a little tipsy. We decided rather than showcasing the product in bottle form we’d feature images in a ‘ready to drink’ format to tempt tastebuds and encourage viewers to fancy a ‘cheeky gin’. As an E-commerce website we included an insightful admin area complete with analytical sales data and integrated CRM to communicate with buyers and manage sales / purchases.